The silly season often results in increased foot traffic, bookings and appointments and overall sales. It’s the time of year where therapists are run off their feet, the number of spray tans, leg waxes and professional treatments spike and products walk off the shelf. If your strategy is implemented correctly. To get your salon or clinic ready for the busy period we asked our team of Environ Account Executives to share their top tips on how to best maximise your sales potential over the festive season.
1. Merchandising
Inject festive cheer into your clinic with beautiful, yet simple Christmas decorations while highlighting particular products or displaying kits in-store with prices.
2. Social Media
Make sure you are active on social media. As a minimum share Environ posts at instagram.com/environskincare and
facebook.com/environskincareAU
3. Gift Vouchers
Incentivise your customers by offering a discount on a particular day of the week or create beautiful gift vouchers they can purchase to give to their friends and family.
4. Reward your Loyal Clients
Create gift bags, offer treatment specials or give a ‘Merry Christmas gift’ to your loyal customers for their ongoing support throughout the year.
5. Events
Clients love events but love a demonstration even more! Try promoting a summer facial treatment demonstration which comes with a package deal to secure treatments over the holiday season. Download the NEW Professional Summer Treatment Menu Protocol from the Professional Log In for ideas.
6. Festive Salon Selfies
Dial up the fun factor in your salon or clinic by decorating a large, empty picture frame with holly and baubles and ask clients
to pose behind it, post on social media and ask clients to tag your business. E.g. #merrychristmaspollysbeauty
7. Stocking Fillers
Place a basket of stocking fillers at reception – clients love quick and easy gifts to give their family and friends. E.g. Hand and Nail Cream, Skin EssentiA Clay Masque, Hydrating Oil Capsules & Eye Gels all make it onto the list of favourites.
8. Summer Skin, Before and Afters
The proof is in the pudding! Take some before and after summer skin transformation images and post them on social media combined with a summer skin promotion, with the objective being to book your calendar up during the slower months January and February.
9. Christmas Shopping Night
Introduce a Christmas shopping night, think champagne and canapes, a perfect time to offer a promotion to entice your clients to stock up on their favourites or add a NEW product to boost their results!
10. Christmas Raffle
Try a Christmas raffle in your clinic or salon – get your clients to spend a minimum $ value on Environ Skin Care to go in the draw to win a professional treatment service.
11. Current Promos and Education
Ensure your staff are well aware of the current promotions and have attended the latest education sessions.
