Start the Year Strong with Advanced Nutrition Programme™

While the start of the year may be quieter for many salons and clinics, it’s the perfect opportunity to refocus, strategise, and grow both your retail and service offerings. These quieter months are a great time to revisit your business strategy and invest in activities that will elevate your brand and set you up for success throughout the year. Here are three effective ways to make the most of the slower season and grow your business:

1. Host a New Year Client Education Session

As many clients set health and skincare goals in the new year, it’s the perfect time to educate them about the connection between gut health and skin health. This is a great opportunity to showcase the benefits of Advanced Nutrition Programme™ and how it can help clients achieve their skin goals.

What to Do:

• Host a short in-clinic or online session to introduce clients to the science behind Advanced Nutrition Programme™. Your BDM can offer valuable ideas and support to help you design the session.
• Focus on top-selling supplements like Skin Ultimate, Skin Clear Biome™, and Skin Omegas+, which support clear, hydrated, and glowing skin from the inside out.
• Offer attendees an added value or bonus gift (like the Skin Glow Kit) with a purchase on the day to encourage sales and reward participation.

2. Use the Quiet Time for Staff Training

Empowered staff are your best sales tool. Take advantage of the quieter season to upskill your team on the Advanced Nutrition Programme™ range. Staff training is essential to ensure your team feels confident and knowledgeable when recommending products to clients.

Key Training Topics:

• The science behind hero products like Skin Ultimate, Skin Omegas+, and Skin Clear Biome™.
• How to pair supplements with treatments for holistic results.
• Simple strategies for explaining the benefits to clients during consultations.

Tip: Encourage your team to try the products themselves – personal experiences are powerful selling tools.

3. Cross-Promotion: Gift with Purchase to Elevate Client Experience

Introduce clients to the concept of their best skin being 50% internal care and 50% external care with an enticing Gift With Purchase (GWP) offer.

 What to Do:

• Offer a complimentary Advanced Nutrition Programme™ product, like the Skin Glow Kit, to clients who spend over $150 on skincare.
• Use this promotion to start the conversation about holistic skincare and how Advanced Nutrition Programme™ supplements work from the inside out.
• Position the GWP as a way for clients to try products that could enhance their results, making it easier for them to see the value in combining internal and external skincare.

This simple cross-promotion introduces clients to Advanced Nutrition Programme™, encourages higher spend, and opens the door for repeat purchases!