What if a single day in your calendar could deliver a month’s worth of sales, a wave of client loyalty, and a fresh burst of team energy? For many clinics, that day comes when they host a Jane Iredale® event.
Real results that speak for themselves
One partner salon recently recorded $15,000 in retail sales in a single day, with guests also committing to long-term skin packages. Another saw $7,500 in sales after selling out their stock mid-event and immediately reordering. Even a smaller activation with six personal makeovers generated $4,000 in sales, with rebookings flowing afterwards. These numbers show what is possible when clients are invited into an experience that feels personal, fun, and rewarding.
Two flexible formats
Events work best when they fit your business. That’s why Jane Iredale® offers two main formats, both proven and supported by your Business Development Manager (BDM):
- Group workshops – An engaging two to three hour session for six to fifteen guests. Perfect for launches, seasonal looks, or client appreciation.
- One on one consultations – Focused half-hour appointments, often up to eight in a day. Ideal for tailored shade matching and building deeper trust.
Both styles create moments of connection and discovery. Some salons even combine the two, starting with a short group demo before moving into individual consultations.
Ideas that spark curiosity
A clear theme helps guests feel excited to attend. Popular ideas include:
- Foundation focus – prep to finish, shade matching, layering, and blending.
- Seasonal glow – a timely refresh with believable colour and healthy radiance.
- Bridal and special occasion looks – calm, step-by-step tuition that photographs beautifully.
- Day to evening – quick touch-ups that take clients from desk to dinner.
Planning made easy
Hosting an event doesn’t need to feel overwhelming. The Jane Iredale® Event Planning Checklist breaks it into simple steps across six weeks: choose your theme and format, promote through your channels, refresh testers, prepare offers or kits, then follow up with thank-yous and rebookings. Each stage is clear, and your BDM is there to guide you.
If your salon qualifies under the Partner Loyalty Program, you may be entitled to a complimentary Jane Iredale® event. That means your BDM will handle the planning with you, from promotion to merchandising advice, so you can focus on your clients and let the details be taken care of.
Small touches, lasting impact
Events are not about deep discounts. They are about making clients feel valued. A few thoughtful extras can go a long way:
- A goody bag with a mini product or brush.
- Spend and receive treats at clear thresholds.
- A small thank-you gift for guests who bring a friend.
These gestures create a sense of generosity and leave clients with something to remember.
The ripple effect
Events deliver more than sales on the day. Guests leave with confidence in their products, a stronger bond with your team, and reasons to return. Your staff also feel energised by seeing the immediate results of their efforts.
Take your next step
If you are an eligible partner, contact your BDM to ask about hosting a complimentary Jane Iredale® event through the Partner Loyalty Program. They will confirm what’s included and help bring it to life with you. If you are not yet part of the Jane Iredale® network, become a stockist to unlock these opportunities for your business.
Your clients will thank you, your team will feel inspired, and your business will see the benefits. All it takes is one day.
*The sales figures shared in this article are from recent partner events and are provided as examples. Results will vary depending on each clinic’s size, client base, and event format.*
