Jane Iredale® innovation
Jane Iredale® has introduced a fresh new way to approach under-eye concealer with Skintuition Brightening Under Eye Concealer with Active Peptide Complex.
Created for the delicate under-eye area, this skincare-infused concealer combines lightweight, medium coverage with ingredients designed to help brighten, hydrate and smooth the appearance of the skin. It is an exciting addition for anyone looking for a natural-looking, polished complexion finish that feels comfortable from morning through to evening.
A new approach to under-eye concealer
Under-eye concealer has traditionally been presented as a quick corrective product: something to soften the appearance of darkness, reduce the look of shadows or make the complexion appear more awake. While those benefits remain important, today’s makeup wearers often expect more from their concealer.
They want formulas that feel comfortable, sit beautifully on the skin and align with the care they already invest in their skincare routine. The questions are no longer only, “Will this cover?” They are also, “Will this look natural?”, “Will it settle into lines?” and “Will it feel good on my skin?”
Skintuition Brightening Under Eye Concealer has been developed to answer those questions with a more considered approach, combining seamless coverage with skincare-led ingredients and clinically supported results.
What makes Skintuition Concealer different?
Skintuition Concealer is designed to support both immediate makeup results and visible skin-focused benefits. It helps brighten the look of dark circles, smooth the appearance of texture and support a more hydrated-looking under-eye area.
It can be introduced as a refined, skincare-led concealer for anyone wanting their under-eye area to look brighter, smoother and refreshed, without a heavy or overly made-up finish.
The formula features Active Peptide Complex, niacinamide and Bioactive Marine Extract, creating a clear ingredient story that is easy to understand and simple to share.
Skincare-inspired benefits, with visible results
Skintuition Concealer brings a skincare-inspired perspective to everyday makeup. The formula has been clinically shown to boost hydration and brighten the look of the under-eye area, helping create a fresh, rested-looking finish.
Rather than being treated as a final corrective step alone, it can become part of a complete complexion routine that supports coverage, comfort and a smoother-looking under-eye finish.
The ingredient story behind Skintuition
The strongest product stories are often the simplest. Skintuition Concealer offers three clear ingredient-led talking points.
Active Peptide Complex helps smooth the appearance of fine lines and supports the appearance of smoother, healthier-looking skin.
Niacinamide, also known as vitamin B3, helps support a visibly brighter and more even-looking under-eye area. It is a familiar ingredient for many skincare enthusiasts, making it an easy connection point between makeup and skincare.
Bioactive Marine Extract helps visibly brighten the under-eye area, reinforcing the product’s focus on a fresh, rested and radiant-looking finish.
A seamless addition to any complexion routine
Skintuition Concealer fits naturally into an existing Jane Iredale® complexion routine. It can be paired with foundation, powder, correctors, brushes and finishing products to create a polished, natural-looking result.
The 16-shade range spans fair, light, medium, dark and deep tones, with a variety of undertones to support more personalised matching.
For first use, the pen may require approximately 20 clicks before product dispenses. Apply beneath the eye, then blend with the Jane Iredale® Concealer Brush or the pad of the finger.
More than a finishing touch
Skintuition Concealer is designed for those looking for help with dark circles, tired-looking eyes, fine lines, texture or makeup that creases. It offers a Jane Iredale® approach to under-eye coverage: skin-focused makeup artistry with a natural-looking finish.
It also creates an opportunity to build thoughtful complexion pairings, such as the Concealer Brush, foundation, setting powder or other Jane Iredale® essentials depending on the desired finish.
Frequently asked questions
Who is Skintuition Brightening Under Eye Concealer best suited to?
It is suited to anyone looking for lightweight, medium under-eye coverage with a brighter, smoother and more hydrated-looking finish. It may be especially appealing for those who find traditional concealers too heavy, dry or prone to settling.
Can Skintuition Concealer be used as part of a Jane Iredale® complexion routine?
Yes. It sits naturally alongside Jane Iredale® foundation, powder, brushes and complexion products, making it useful for anyone looking for natural-looking coverage and under-eye brightness.
How can Active Peptide Complex be explained?
Active Peptide Complex can be described as a skincare-led ingredient complex that helps smooth the appearance of fine lines and supports the appearance of smoother, healthier-looking skin.
Does the product need to be primed before first use?
Yes. On first use, approximately 20 clicks may be needed to prime the pen and dispense product.
Skintuition Brightening Under Eye Concealer brings together skin-focused ingredients, flexible coverage and a naturally radiant finish for a fresh new approach to under-eye makeup. To explore Jane Iredale® through a professional beauty business near you, find a stockist. Beauty businesses interested in bringing Jane Iredale® to their clients can learn more about becoming a stockist.
