When a client sits in your chair, they’re not just asking for coverage - they want skin that still looks like skin. That’s where smart concealing comes in. In this guide, we’ll walk through the Jane Iredale concealer wardrobe and how clinic teams can use it to help neutralise colour, refine the finish and keep results looking natural.
Concealer and foundation: different jobs, better together
Think of foundation as the “overall tone” and concealer as the “targeted fix.” Foundation evens the canvas; concealer steps in only where needed - under the eyes, around the nose, over a spot or patch of pigmentation. This selective approach is what keeps the complexion believable, especially for clients with sensitivities or those fresh from in-clinic treatments.
Meet the range (and when to reach for each)
Concealing Imperfections:
- PureMatch™ Liquid Concealer is the everyday go-to for small marks and localised redness. Its buildable, semi-matte finish disappears into surrounding skin, so you can tap it on blemishes without drawing attention to texture.
Correcting Discolouration:
- Enlighten Plus™ Under-Eye Concealer SPF 30/20 is the heavy lifter when darkness runs deep and you need real correction with a smooth, long-wearing result. Use a thin veil where the colour is strongest (often the inner third) and let the formula do the neutralising before you brighten.
- HydroPure™ Color Correcting Serum is a sheer, calming first step when redness sits across the face. The soft green tint mutes flush so your mineral foundation applies more evenly and you need less product overall.
Brightening Under-Eyes:
- Circle\Delete® Concealer suits moderate circles that need both correction and brightness. With a two-pan system, you can balance discolouration first, then add radiance exactly where the shadow sits - great for clients who prefer a creamier, nourishing texture.
- Active Light® Under-Eye Concealer is for subtle shadows or hollows where light makes the difference. Paint it along the shadow line and tap to blur - because it’s luminous, it lifts without weight.
- Enlighten Concealer™ is a targeted option for visible hyperpigmentation. Its warm, peachy tones help balance brown, grey or blue areas before foundation goes on, so you can use less base and still get a smooth, even look.
Camouflaging Bruising:
- Corrective Colors comes into its own for bruising and colour shifts that evolve over days. Choose shades to meet the bruise where it is now, then adjust as tones change - discreet, flexible and clinic-friendly.
Fast matching without the second guess
Match blemish concealer to the surrounding skin, not the mark - that’s how it disappears. Under the eyes, correct the unwanted hue first (think peach for blue/grey) and only then add brightness to the shadow pathway. Keep luminous textures for recessed areas and choose semi-matte or matte for raised texture so you don’t spotlight it.
Application that looks like skin
For precision and hygiene, decant to a palette and use a small brush. Place product only where it’s needed, then feather the edges so coverage sits in the centre and blends out invisibly. Build in thin layers; it lasts longer and looks more natural. To finish, set with your preferred Jane Iredale mineral make-up - just enough to lock it in without a heavy feel.
Service flow your team can repeat
Prime per skin type, apply foundation for overall tone, then do the “targeted tidy” with concealer. If the client has facial redness, start with HydroPure Color Correcting Serum. For deep under-eye colour, reach for Enlighten Plus before brightening. For small imperfections, tap PureMatch on last. This order keeps the complexion balanced and the finish polished.
How to talk about it with clients
Keep the message simple: one concealer can’t do every job. Explain that you’ll correct, then perfect - neutralise colour first and add light only where it lifts. Clients love that it looks effortless in daylight and in photos, and it helps them understand why specific formulas earn their place in a home routine.
If you want to know more about concealers or view the range, visit your Professional Log In or connect with your local Business Development Manager, If you’re interested in becoming a stockist, head to our Become a Stockist page.
Margifox Distributors — your trusted Australian Jane Iredale distributor.
