Visual merchandising is the art of arranging products, displays and signage in a way that helps them sell themselves. In a salon or clinic environment, this includes everything from windows and shelves to tester stations, educational signage and gift-with-purchase zones. Whether you stock makeup, professional skincare or skin supplements, thoughtful merchandising makes a difference. Here are our top tips to help you get it right.
Merchandising "Dos"
- Start with a goal. Know your objective. Do you need to move limited stock, introduce a new category, provide samples, or educate?
- Create seasonal displays. Use the seasons as your theme or starting point when developing a display.
- Connect with the senses. Design displays that activate sight, sound, smell, touch or even taste – think textured fabrics, subtle fragrance, or lighting.
- Use viewpoint movement. Incorporate space, story, time, emotion, movement and shape to guide how customers interact with your displays.
- Make it self-selectable. People love to feel in control – make it easy for them to browse, test or pick up products.
- Keep it simple. The clearer and more accessible the display, the more likely it leads to a sale.
- Display pricing. Don’t make people ask. Include price lists or clearly marked tags on or near the product.
- Use in-store signage. Place high-impact marketing pieces in treatment rooms, waiting areas or windows where they’ll be seen.
Merchandising "Don’ts"
- Don’t overcrowd. Busy, cluttered displays overwhelm and turn people off.
- Don’t overstock shelves. Avoid displaying too much inventory – it hides hero products and adds visual noise.
- Don’t forget lighting. Keep focus lights on displays, even after hours, to catch the eye of passers-by.
- Don’t block pathways. Leave room for clients to move comfortably around displays and testers.
- Don’t assume product knowledge. Make information clear and accessible so clients feel confident in their choices.
- Don’t go off-brand. Use brand-provided materials or follow guidelines closely for a polished, consistent look.
- Don’t overcomplicate messaging. Simple words work best – think ‘Free’, ‘Save’, ‘Glow’, or ‘New’.
Looking for Merchandising Support?
All Margifox stockists get access to merchandising tools, marketing materials, and education support to help products move off the shelf – from tent cards to display signage and seasonal promos.
Learn more about becoming a stockist or contact our team for tailored support.
