Halloween Inspiration 2021
Halloween is here again, albeit slightly different to the way we used to celebrate the “spooky” season but that doesn’t mean you can’t go all...
Summer Makeup Trends
There is so much to love about the summer months, even in the current climate, warmer weather, longer days and possibly some outdoor dining to...
Image Relay - Your Digital Asset Library
With so much of our lives online, the need for digital assets is increasing daily. We are dependent on digital assets to stay ahead of...
Jane Iredale’s Cosmetic Predictions
In the March / April edition of Professional Beauty Magazine, founder and president of Iredale Mineral Cosmetics, Jane Iredale gave us her insight into trends...
Steps to Fostering Client Loyalty...
Boost Sales and Loyalty with Seasonal Events Hosting regular makeup events in your clinic is an integral way to grow your clientele, increase sales and...
11 Tips to Maximise the Festive Season
The silly season often results in increased foot traffic, bookings and appointments and overall sales. It’s the time of year where therapists are run off...
Contouring, The Art of Diminishing & Enhancing Features
Contouring is the art of using dark and light shades to enhance or diminish features and balance the shape of the face. Dark shades recede...
10 Sure-Fire Strategies for a Super-Successful Festive Season
With the busiest time of year just around the corner, it’s not too early to plan for maximum revenue generation; not only for the few...